Tea Business School Curriculum
Tea Business School Curriculum
Day 1
09:00 ~ 10:00: Introduction to Tea History and Farms
10:00 ~ 12:00: Discovering Japanese green tea and matcha
13:30~16:00 Matcha Confectionery Workshop
The agenda for day one includes:
- The origins of tea
- Production and brewing methods
- Differentiating commercial/speciality tea
- The schedule subject to change
Day 2
09:00 ~ 12:00: Tea Harvesting and Factory Processing
13:30 ~ 15:00: Cultivar Comparison for Latte
15:00 ~ 16:00: Tea Ceremony
The agenda for day two includes:
- Assessing the impact terroir has on tea cultivation
- First hand experience with farm work
- Working in the tea factory to better understand the different processing steps
- Exploring matcha cultivar suitable for latte
- The schedule subject to change
Day 3
09:00 ~ 10:00: Tea Tasting and Brewing Method
10:00 ~ 13:00: Market Reserach in Uji
14:00 ~ 16:00 Matcha Factory Visit
The agenda for day three includes:
- Understanding more in-depth the different processing method
- Brainstorming and developing new products
- Hashing out business strategies targeting the student's desired market
- The schedule subject to change
Day 4
09:00 ~ 12:00: Further in-depth discussion on the potential of Tea Businesses
The agenda for the final day includes:
- Group work marketing
- Price, promotion, and placement
- Determining the location of their future stores
Your time as a Tea Business School student will end with a farewell event!
